The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation, and are more likely to
The post Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast appeared first on Marketing Insider Group.
Read More
No comments:
Post a Comment