7 Strategies to Convert More Leads with Less Time and Money

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience,

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How to Define Digital Marketing KPIs That Align with Your Business Goals

How do you really truly determine whether or not your business is a success?  Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track

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Why and How You Should Measure Content Marketing ROI

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After

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What Institutional Knowledge Matters Most for Marketers?

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. What knowledge matters

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50 Must-Know Statistics to Improve Your Lead Generation Strategy

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will

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The Marketer’s Guide to Getting Leads Through Sales Automation

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can

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How Often Should You Blog? [Blog Post Frequency RESEARCH]

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But,

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Building your First Agile Team Charter

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.” Different personalities begin to negotiate how they will share responsibilities, team members begin to learn about each other’s quirks, people’s skillsets begin

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3 Ways To Make $100 A Day On Your Smartphone! (Work From Home!)

The Top 3 apps to make money online just using your PHONE in 2020!
🔥 #1 Way To Make Money 👉 https://mmini.me/FastMoney2020

Kevin David here, an expert in entrepreneurship and ma […]
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8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless

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The B2B Marketer’s Guide to Mastering Digital Attribution

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use

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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to

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The SaaS Marketer’s Black Book of Lead Generation

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn,

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3 Building Blocks of Personalization in Account Based Marketing

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. You’re probably aware that consumers are highly influenced by personalized experiences. The statistics about

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in customer retention That’s enough for any B2B company to run with and give

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What Is Email Marketing Automation and Why Does It Matter?

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Email automation

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Active Listening for Agile Marketing Leaders

Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the

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4 SEO Tips to Increase Your Organic Traffic

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has

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Top 100 Content Marketing Influencers and Brands

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that

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How Much Should Content Marketing Cost?

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online

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How to Build a Customer-Driven Marketing Strategy for 2020

Every year is the Year of the Customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. This

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5 Things to Consider When Rethinking Your Customer Experience

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our

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The Role of Social Media in a Rocking Content Marketing Strategy

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. As a result of excessive focus

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