When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the
The post Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing appeared first on Marketing Insider Group.
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