Why Employee Engagement is the New Content Marketing Strategy

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Quick Takeaways: Employees can be the

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30 (or So) Terms Every Sales and Marketing Professional Should Know

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get

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Content Consumption Reveals Behavioral Insights of the Software Developer Segment

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick. And in a landscape of more than 8000 Martech companies, there really is no tool available to B2B marketers to understand and inform on this matter aside

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3 Content Marketing ROI Areas Every Marketer Should Watch

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What

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How to Measure the Effectiveness of Your Lead Generation

When it comes to lead generation, most marketers prefer to be doers, meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring.

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CMO Salary Data Suggests Declining CMO Influence?

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing

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Agile Marketing FAQs

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen.

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities than ever to either interact positively with a customer

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How Marketing Attribution Can Drive Your Marketing Strategy

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. As you can see, I have been

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Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner

It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology.  They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such person is Howard Dresner, the Chief Research

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The 7 BEST Side Hustles You Can Start Today (2020)

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11 Digital Marketing Trends You Need to Know for 2020

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in more

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How to Encourage Uncomfortable Discussions Using Marketing

As consumers, we tend to do two things that make marketers’ jobs harder. First, we actively avoid getting bombarded by messaging. As Ryan Holmes, co-founder of Hootsuite, mentioned in a LinkedIn piece, a whopping 86 million of us actively block the roughly 5,000 ads we see daily. As if that weren’t bad enough, we also

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How to Automate Every Facet of Your Email Marketing Campaign

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable.

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7 Advanced Metrics to Measure the Success of ABM

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI 30% boost in revenue 66% increased the number of leads generated 83% saw increased engagement from targeted leads 50% of

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7 Key Stats That Point to the Future of Marketing

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the  “developed world” (hate that term – it’s so condescending isn’t it?) Statistics can help us see into (and plan) for the future. This is true

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How to Use Data to Make Your Lead Generation More Effective

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel –

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New to Agile Marketing? Here’s a Glossary of the Key Terms

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side

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What Marketers Can Learn From “Avatar: The Last Airbender”

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.” In fact, I’ve watched and re-watched this show with each of my 4 kids. And now that

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5 Inbound Marketing Hacks to Grow Your Business

The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases

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70 Smart Tips to Instantly Boost Your Business Blog

Blogging is more important than it has ever been. With marketing budgets shifting to online content and hundreds of millions of business blogs, competition is fierce. However, many business blogs are ineffective, inactive, or simply not setup to maximize the customer experience. With customers turning more and more to online content, you can’t afford to

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Brand Storytelling, Defined

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a

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Content Marketing Guidelines: Why and How To Create Them?

Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers or

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