Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising,
The post The B2B Marketer’s Handbook of Marketing Automation appeared first on Marketing Insider Group.
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