
Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. When it comes to understanding the customer journey, marketers know the value of quality consumer data. It’s a competitive differentiator. It helps us extend our reach, target customers, deliver personalized experiences, and drive revenue. But collecting and using data comes with great responsibility. We’ve all experienced or heard about situations where personalization crosses a line. One moment you’re using an app to control your home’s exterior lighting. […]
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