Which is a better story to tell B2B buyers in your online messaging? A deeply moving tale about a future in which your product or service solves their most pressing needs. A data dump of product features and high-level benefits. Despite the obvious answer, most marketers are falling short. “Eighty-eight percent of B2B marketers admit their home pages talk primarily about their companies, products, and services,” according to Forrester’s October 2019 report on how Customer-Centered Messaging Helps Boost B2B Revenues By Motivating Buyer Action. But, according to the research, there […]
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