In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it. The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities by activating shared passions and establishing genuine human connections. He articulates the merits of this approach, and lays out a practical framework for putting it into action, in his latest book. Take a Look: Fanocracy: Turning Fans into […]
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