By nature, startups tend to make their own rules. Entrepreneurial thinkers don’t follow; they lead. In many cases, the very reason these growing young companies exist is to address an absence in the marketplace or create a new niche of their very own. In the classic words of Wayne Gretzky: “I skate to where the puck is going to be, not where it has been.” Still, a little guidance can go a long way. Gretzky only knew where the puck was going to be through the benefit of experience and well-honed intuition. So for those ambitious startup marketers in our audience, we wanted to share […]
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