All of the exercise classes at your local gym — especially the really pricey ones — aren’t radically new ways of moving your body. People were riding bicycles for decades before Soulcycle or Peloton. People were lifting heavy things, quickly, long before Crossfit. Heck, yoga is a thousands-year-old tradition. What makes the difference between a casual activity and a million-dollar fitness craze? Discipline. It’s taking the core activity and developing rules, best practices, and routines. It’s measuring the results and refining the discipline over time. In the same way, content […]
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