Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The goal is to intrigue someone with content that is relevant, interesting, and clearly useful to them. On our platform, we consistently find that one of the best ways to quickly convey these qualities is through LinkedIn video. In particular, live video continues to emerge as […]
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