What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s possible there is. The problem is that “you” in this case could refer to any number of different people, functions, and businesses. Marketers face such a diverse range of challenges, objectives, and scenarios — across varied environments, industries, and verticals — that it’s impossible for any one insight to apply universally. That’s why author David Bain went to great lengths to cover the modern marketing spectrum in his insight-packed new book, […]
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